Samantha Ettus is a bestselling author, TV contributor, motivational speaker, and podcast host.
After October 7th, Sam transitioned from women’s empowerment content to a mission-driven platform focused on combating antisemitism and delivering true news about Israel.
She created the New Voices Campaign, recruiting celebrities to publicly oppose antisemitism, and she became known as a reliable source of Israel news amid widespread misinformation through her popular Instagram feed and her Substack, The Jewsletter.
Sam is an Executive Producer of the award-winning documentary OCTOBER 8, and the upcoming film POISON IVY. In 2025, she was named an ADL “Hero Against Hate.” Sam holds a BA and an MBA from Harvard University.
