In the wake of October 7th, author, speaker and media personality, Samantha Ettus, shifted her focus to fighting antisemitism, supporting Israel, and mobilizing the Jewish community through her large social media following. Previously, Sam had dedicated her work to empowering women.
Sam is the bestselling author of five books. Sam’s most recent book, The Pie Life: A Guilt Free Recipe for Success and Satisfaction, highlights her groundbreaking work/life philosophy.
In an effort to bring more attention to rising antisemitism, she launched the New Voices campaign, enlisting a combination of non-Jewish and Jewish celebrities and influencers from Cindy Crawford to NBA star Zach Randolph to speak out against antisemitism. Sam is also a producer of the upcoming documentary, October 8th.
Sam hosted a nationally syndicated call-in radio show, and most recently, she hosted iHeart’s leading women in business podcast. She spent eight years as a Contributor to Forbes and was a syndicated columnist for Scripps Howard. Sam also hosted 75 episodes of online talk show Obsessed TV, which she created and produced with Gary Vaynerchuk.
A renowned speaker, Sam has spoken on hundreds of stages from TEDx to Fortune 500 companies and Jewish Federations. She has appeared on countless TV shows including the TODAY Show, Access Hollywood, NBC News, Dr. Phil, Cavuto Live and Good Morning America. Sam has been featured or quoted in every major print news outlet.
Sam earned both her undergraduate and MBA degrees from Harvard. She co-founded the Los Angeles Women’s Collective, aimed at supporting women to run for office and win. Sam is a proud mom of three teenagers.
